People say that green is definitely the new black. But don’t for just a moment feel that finding color inspiration in nature starts and ends with all the color green! Becoming environmentally friendly definitely holds great potential, especially if you think about how far this movement may go towards protecting nature and its beauty. However the degree that color can be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a continuous source of inspiration for first time ideas and approaches to choosing color. Stop and think for just a moment of your sheer number of natural landscapes that can be found across this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to your neighborhood farmer’s market are places with colors inspired by nature.
Quite often nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfortable, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations to be doing this because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Uncoated. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and focus on the way color combinations located in nature change with all the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter season.
Now take that same rolling hill filled with flowers and imagine the way it changes not from season to season, but everyday. Picture in your head those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. Discover how even day-to-day variations in the elements can trigger new bursts of color inspiration?
Next time you’re trying to find the perfect color combination to your fashion or graphic designs, a client’s brand, or perhaps for the launch of the cool product that promises to save our planet, let nature inspire you. It’s everywhere you peer even when you’re being placed in the midst a concrete jungle. Once you’ve learned that perfect nature-inspired scene, matching those colors is easy with your Pantone color system!