Contemplating starting your blog? Blogging is a wonderful thing to become involved in and can bring about all sorts of great opportunities. Before you dive directly in, it’s worth firstly taking a take a step back and considering several important things.
Listen up. Starting your blog is quite easy, but getting it right is a lot more difficult and there are many decisions to create along the way. Listed here are 12 things you should know before you even set up a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the best choice for how to start a successful blog. Can you create a WordPress blog, or would a platform like Blogger suffice? Have you thought about something similar to SquareSpace or Wix?
For me, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away the best option.
There are some main reasons for this:
Firstly, a self-hosted WordPress blog will give you complete ownership and control of whatever you do. There are many themes and plugins for WordPress, while it’s also great to learn that nobody will come along 1 day and disassemble your website since it ‘breaks’ some kind of rule. That’s a major problem with many platforms!
After you have installed WordPress (it’s free and most hosts enable you to set it up with just a few clicks), you may essentially do whatever you decide to like. You’ll must spend a little bit of money on hosting and a domain address, but those can be acquired pretty cheaply.
2. Build a Brand
To develop an excellent blog and stick out from the crowd, you have to work to produce a distinctive brand. This implies decide on a very specific niche and trying to establish a brand that actually speaks to your audience.
What makes a product?
Well, it calls for numerous things such as the name, logo, visual imagery, the tone/personality of your writing, the user experience, and the like. Think about great bloggers like Seth Godin. You generally know specifically what you’re getting once you visit his blog – and that’s what you should do, too.
To be successful, you have to stand out from the group and speak to your audience. What’s your niche? What would you like to be generally known as? What’s the personality of your own blog going to be? Will your site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You could have the most effective looking blog in the world, but it really doesn’t matter a jot if the content is crap!
To achieve success and keep people coming back for more (which is surely what every blogger is looking for), your articles should be high quality and deliver on just what you’ve promised.
Ensure each post is well researched and possesses a specific point. Help it become interesting to read by injecting some your very own personality into each post – or tell stories to take it alive.
Remember: content articles are king, so make certain it’s as great as it are able to be!
4. Blog Regularly
Blogging regularly is really important. If you want how to start your own blog to obtain any kind of impact, you simply cannot go weeks or months without creating a post!
When you first setup your blog site, it’s easy in the first place great intentions and boast regarding how you’re will make a new post six times weekly. But unless you’re superman/woman, the fact is that sticking with a schedule like that is utterly unrealistic.
To give yourself the perfect probability of success, be sensible about how exactly often you’re gonna post and set a schedule in order to meet that goal. You might like to plan out your site content ahead of time and then utilize a post scheduler to publish it to the blog with a given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger part of the blogging world. I’m talking about videos, graphics, photos, infographics, etc.
Be sure every post you will be making contains some kind of visual content. It can help to bring your website alive and can greatly increase the quantity of those who click to your site – especially from social media.
Not really a graphic designer whizz kid? Don’t worry! An instrument like Canva is free of charge and super user friendly, or you may outsource it to some design professional.
6. Get In Touch With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually look at them for your friends. Experience tells me that the success often depends upon connecting with many other bloggers and making yourself recognized to the key players within your niche.
Discuss their blogs and participate in the conversation. Share their posts on social media. Develop a relationship with them and acquire on the radar! Believe me, it’ll really help your odds of success.
7. You MUST Build an e-mail List
Imagine having the ability to send 500 people to your brand new article in just minutes, or having the ability to instantly send visitors to an offer you’re promoting being an affiliate.
When you have an email list, you have the power to do all this and a lot more!
You’ve probably heard the expression “the amount of money is in the list” – and I can absolutely and categorically explain how it’s the honest truth. If you’re starting a brand new blog, ensure you start building an e-mail list from the first day.
8. Spending money on Advertising
There are several great free tips to get traffic to your blog site. You may work towards SEO and have traffic from Google. You can write guest posts for other blogs, or use social networking to talk about relevant content and acquire new followers.
But while free methods are wonderful, it’s also worth looking at paid methods like Facebook advertising. If you it right, you may achieve your goals much quicker and almost instantly reach out to new people.
A word of warning: Don’t throw a load of capital on the wall and hope it sticks! Set a small budget (e.g. $20) and test the water to find out if it functions.
9. Responsive Design is necessary
The days are gone when the majority of people browsed the internet on his or her computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to set up a brand new blog in 2017, please, please, PLEASE ensure it is responsive and simply viewable on mobile devices! It’ll make your viewing experience far better for your personal visitors, and contains certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When generating a blog, it’s extremely important for taking security seriously. Blogs are prone to hackers as well as other online threats, so it’s absolutely vital to take steps to shield your website as much as possible. Believe me, you don’t want the irritation of sorting out a hacked blog because it may be a complete and utter pain within the arse!
Firstly, be sure your blog site and plugins are always updated and running the most recent versions. This includes the WordPress installation, your theme and each and every plugin.
Secondly, be sure you put in a basic WordPress security plugin to assist guard against common threats and obtain alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very most popular.
11. You should Consider SEO
Where can you go if you’re trying to find information? In most cases, the answer will be Google, so you’d be absolutely CRAZY to ignore it a traffic source.
If you want to get visitors from Google, you should think of Search Engine Optimisation (SEO). I was able to write an entire book about this subject, for the time being you need to simply have the 30deyypky right.
Base each post around a unique keyword – and make certain to include that keyword a few times from the post. Don’t go crazy!
Furthermore, it’s worth installing an SEO plugin like Yoast SEO. This can be a free tool which gives you the cabability to optimize your website simply and efficiently.
12. Blogging is challenging Work
Finally, it’s essential to realize that blogging is hard work.
Many people imagine setting up how to start a free blog and achieving instant overnight success, but the truth is that it’s bloody hard work and needs consistent effort over years and years. If you’re happy to placed the effort it, it’s definitely worth it though and literally has the power to change your life.